Category: Social Media

Tips, tricks and general thoughts on content marketing and social media

Why a DSLR is the perfect choice for social multimedia

If you’ve ever watched the Food Network program Good Eats, you know the mantra about “multitaskers.”  Like Alton Brown says, unitaskers don’t make much sense when you can get one thing that does double duty (or more). That’s why I have a new choice for my drop-dead, must-have multimedia tool for anyone producing content to […]

Why multimedia craftsmanship matters in content marketing

You can tell the difference between handy work done by a craftsman and work done by a do-it-yourselfer who only cares about quick fixes and instant gratification.  The same can be said about multimedia projects done for the purposes of content marketing.  Multimedia, probably even more so than other forms of communication, not only mirrors […]