Tag: content marketing

Content marketing for restaurants: Make me hungry, dammit!

I’ve had the occasion lately to look at some marketing agencies’ YouTube channels, and some have featured portfolio clips of work done for restaurants.  Oddly enough, they seem to be missing the one major purpose (and unique opportunity) of doing a content marketing video for such a client — making me want to reach right through […]

Pillarboxing, and why content creators need to avoid it like the plague

Let me get this out of the way up front.  I judge you harshly due to your… orientation. I’m talking about video production here, and to be blunt, cellphones are quite possibly the worst thing to ever happen to video.  That’s not to say that putting the ability for anyone and everyone to shoot broadcast-quality video in […]

Six Things Bob Ross Taught Me About “The Joy Of Content Creation”

During the couple months I’ve been looking for a new full-time job, I’ve rediscovered how universally awful daytime television is.  I’ve stuck mainly with the Create Channel in the few moments here and there that I’ve watched TV, as most of those shows can at least stimulate my brain. One day, I stumbled upon The Joy […]